Today was the day we officially started roasting Bae coffee!

To be honest, waking up this morning was tough for a few reasons. Not because of the time (5am). Not because of the drive to the roast site (30min down Lake Shore Drive). Not even because we had to convince Bowie (the pup) to go out for her morning walk before the sun had even come up. 
Waking up this morning was hard because we both firmly feel that this is the first day of the rest of our lives. I opened my eyes with my alarm and immediately had the thought "If I just go back to sleep right now, this will never have to happen." WHY?!
I felt so guilty for feeling fear first thing on what should be an exciting morning! This is what we've always wanted. So many people are supporting our baby steps (including you) into this amazing opportunity. So why was I afraid?
Turns out I wasn't the only one feeling this way. I'm lucky to be in this with my partner and my best friend, who turned to me on the way to the roast site and said, "I think I'm scared." 
I was so thankful not to be alone in that feeling. 
Because starting something new IS SCARY. Changing your life, even on your terms, according to your plan, in the best of circumstances, is kind of an insane thing to do, if we're being honest. Jumping with both feet onto a road you can't see the end of being guided mostly by your vision of what the view looks like feels crazy in practice. 
The Bae concept, the idea of finally going into business together, everything that has led up to this moment was birthed in quarantine. It came from a place that was very insular, secluded, private. We could coddle and hold the idea in its infancy, protect it from the harsh realities of ROI, QC, PR, and a lot of other scary acronyms. So today, bringing the idea, in the form of green coffee beans, out into the world, not letting it be a private dream any longer, felt almost dangerous. 
But like all good things, we had to put this idea to the test. We had to apply the pressure and the oxygen to bring it to life. So that's exactly what we did. Literally and figuratively. 

— August 20th, 2020